David Bach wrote a self-help finance guide called ““The Latte Factor: Why You Don’t Have to Be Rich to Live Rich”. I hate this book. I once checked it out from the library, but couldn’t get past the sexist, condescending bullshit.  The book is aimed at women, and since our feeble little minds can’t handle straightforward personal finance; Bach sets it up as a story.  Young Zoey is struggling on her salary until she meets an older man (a barista, no less) and he teaches her the secrets of money management. Barf!

But, beyond the grossness of the setup, I don’t like it how it is used in popular culture as an explanation of why people aren’t financially secure.  If someone is blithely spending money on lattes without ever considering the rest of their finances, they probably aren’t going to save that money if they stop buying lattes.  I think it is used to suggest any frivolous spending is wrong, where frivolous is defined by the attacker.  This leads to a really grim future to be staring down, and I think it makes it much more likely that someone will fail.  I think Trashy has addressed this issue in some of his writing on personal finance.  His wife has been less than enthusiastic over the idea that they will always have to watch their pennies, and I don’t blame her.

This sort of attack on frivolous spending is the same attack used on millennials to beat them up over avocado toast.  I don’t eat out very often because I like to go to fancy restaurants where chefs are doing interesting things and enjoy what the chef is doing, enjoy the ambiance, and talk with friends.  While I seek restaurants known for their food, most people go out to spend time with friends.  If you’re going out to meet your friends for brunch, avocado toast is probably the least expensive thing on the menu.  Buying it isn’t necessarily a waste of money if someone gets value from it from spending time with friends.

This is actually the point of my favorite self-help personal finance book: “Your Money or Your Life” by Vicki Robin and Joe Dominguez.  This book is focused on making sure you actually value the things you’re buying.  The authors lead you there by first having you track all the time you spend to earn a living.  Not just the hours you spend at work, but also the time you spend commuting or stressing about work.  That is the total number of hours (or life energy) you spend to earn a living.  Divide your salary by that number to figure out your real, hourly wage.  Next, they want you track all your spending (every penny) and categorize it.  At the end of the month, divide what you spent on that category by your new, calculated hourly wage to determine how many hours of your life you spent to buy that category.  Finally ask yourself, are you happy with spending that many hours on that category.  In David Bach’s case, you would ask are lattes worth say 5 hours of your life?  If no, spend less on that stuff.  If yes, you may even want to spend more on that category.  The goal is to find the amount of spending on every category where you don’t want to spend more or less.  That’s your ‘bliss point’ in economics terms.

The authors then talk about finding ways to increase your earnings or spend less while still achieving bliss, but the main point is – adjust your spending to match your values, while considering your overall income.  If that means having a latte every day so you can flirt with the barista, then that’s ok.  No judgment. It seems tailor made for libertarians.

I have been working on drinking less diet coke, so I buy a lot of flavored, sparkling water.  Someone else looking at my spending would no doubt say buying sparkling water is frivolous.  Fuck ‘em.  I like it.

What do you buy that others would consider frivolous, but you just don’t care?