Remember when playing moral equivalency games with World War 2 was an open invitation for public ridicule?  Pepperidge Farms remembers.

This is my review of Jolly Pumpkin Who Needs An Occasion Fruited Sour:

The University of Leeds identified a novel approach to meeting carbon reduction goals:  World War 2 style rationing!

Records from World War II show that compulsory food rationing was more acceptable to the UK public than voluntary changes to diet when resources became scarce. The policy aimed to share goods and burdens more equally, regardless of wealth, which was an important part of its popularity and success.

Historic rationing policies also introduced price controls on goods to keep key resources affordable for most people. As a result, rates of malnutrition went down during World War II, despite the shortages.

While Americans were subject to some rationing during the war, it was much more stringent for the UK for the obvious reason the Nazis actually had a realistic chance at invading and enslaving the entire country.  Which is notably absent from this analysis—you know the bombings.

NOT SUSTAINABLE

Before we declare the UK a failed state, and open up our shores to refugees to scores of soccer hooligans, we’re not much better:

The experiment, conducted randomly and online, asked participants to select from a fast food menu one item they would order for dinner.

Participants received different menus, a control group with neutral labeling, an experimental group with negative labeling on red meat and one with positive labeling on chicken, fish or vegetarian items.

Johns Hopkins University Professor Julia Wolfson provided further insights to The College Fix via email.

“[T]hese findings suggest that climate labels in fast food restaurants, particularly warning labels on beef items, help nudge consumers towards more sustainable choices,” Wolfson said.

At best this is a surgeon general’s warning in practice, but more likely a way to shame people.  I’m also old enough to remember when environmentalists were very concerned about overfishing so how that gets points for sustainability confuses me.  At least they’re saying this openly now.

 

I’ll be doing my part since I will likely be eating a lot more fish until Easter, as well as being stone cold sober while coming across environmental insanity.  This beer is something of a rarity.  I don’t think it really has a category since it combines elements of sour, stout, and Quadruppel ales, uses a wild yeast and finally stored in oak barrels for nine months.  The result is ridiculously complex.  Dark berry sweetness, some tartness, dark chocolate, woodiness.  Its pretty much the perfect thing to drink if you know its the last one for 40 days.  It will likely pair well with slow cooked meat, like a prime rib.   It better be good given it cost $21 plus tax.  Jolly Pumpkin Who Needs An Occasion Fruited Sour: 4.9/5  8.5% ABV