We live in a society where anything related to the Oranj Man becomes toxic. Including women’s soccer.  Lets keep this appropriate and not post pictures of Bruce Springsteen.

This is my review of Fate Brewing Modern Pils:

So this story will require a bit of explanation.  I’ll keep it brief;

  • NWSL means “National Women’s Soccer League.”  This is an American soccer league.  What did you think the women’s national team did when its not World Cup time, complain?
  • Utah Royals” is an expansion team in the NWSL.  There are 14 teams according to Wiki, one of which is defunct.  The defunct team even won a league title.
  • America First Credit Union is a Federal Credit Union based out of Utah.  According to Wiki, it was founded in 1939 and manages over $11Billion in assets.

That’s pretty much it.  This is one of those stories where the proverbial time traveler explaining this story to a younger version of himself twenty years prior, would be dismissed out of hand.  After all, who in 2004 would pay money to see women’s soccer much less sponsor a team?

While I find it easy to ignore, I wouldn’t be terribly surprised if this sponsor pulls out because the following for women’s soccer is overwhelmingly progressive.  Its a brand new team, and despite the simple fact the Credit Union changed its name to America First forty years ago when Ronald Reagan was the left’s devil incarnate, this probably does offend the dozens of fans paying attention to the team.  These are fans that can easily get their “fix” by watching nearly any other sport, especially since an expansion team isn’t expected to be competitive.

This tracks with a theory posted recently by Harvard Business Review on the Bud Light controversy.  The reason the boycott was able to cripple sales long term is the number of options available in the light beer market.  Simply put:  switching was easy and people do indeed buy products to signal social status.  In this case switching is just as easy, especially with how easily polarized the market can become and how easily triggered political factions may be by anything remotely related to the Oranj Man.

 

I know what you’re thinking, “that looks normal.”  It is.  It’s incredibly normal, non-threatening, and cheap by craft beer standards.  It pours easy building a small blob of head that quickly dissipates into a mass of yellowish liquid.    It goes down with a mild hop bitterness and toasty finish that treads a line blurring the difference between a Pilsner and a Helles in order to differentiate itself from a market saturated with mediocrity.  But would I give it to Brooks?

Of course not.  This is clearly hipster juice. Fate Brewing Modern Pils: 3.1/5